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GIRLIES: half-day shoot, 1 day edit.

Girlies was one of two commercials made for the Anti-Smoking Society. The Video production took place in a shopping centre in Ealing, London and also uses a humorous approach to communicate the serious message. Long lenses and a handheld camera were used to create a voyeuristic, claustrophobic and naturalistic feel. A good deal of casting took place to find the right two women for the main roles. The commercial went on to win a Eurobest ‘Gold’ and a Cannes ‘Bronze’.

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Screen line-up: 5 min test card & tone (-47db).

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